In creating a web site, presentation, or other multimedia experience, you need
to consider the importance of sound. Let's face it -- if sound weren't
an integral part of the user experience, we'd still be sitting in silent-movie houses
watching the likes of Gloria Swanson swoon and bat her eyelashes to convey a romantic
interest, or Valentino beating his chest to show us the remorse of lost love. Instead,
filmmakers long ago learned to use audio technology to incorporate sound and music
to transform the movie-going experience.
Just as sound and music in film and television helps communicate and connect with
the audience, you can provide a more engaging and compelling experience for your
audience by adding audio to the text, graphics, and animation you've already developed
for your project.
The advent of web audio opens up more channels for information delivery with narration,
interviews, music, sound effects, and streaming content. Among a huge list of benefits,
web audio can be used to:
- Communicate ideas through informative dialogue, narration, and voice content
- Improve site navigation or enhance accessibility with interface-oriented sound effects
such as audio button rollover cues
- Enliven your entertainment content and web-based demonstrations or presentations
with background music and narration
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The best way to start designing web sound is to ask some basic questions. Once you've
formulated your answers, you can make some concrete decisions about which tools
to use to solve problems and meet project goals. Here are three things to consider
in planning your sound design:
Overall site purpose. Determine the purpose of
your site. Will this site provide news, entertainment, or both? If you are selling
a product, what's the best approach: a demo or a tutorial? For example, the web
site you're on right now has demos, voice samples, and music clips which let customers
listen online.
Target audience. Determine your target audience.
Who will be using your site? This may influence the types of sounds or music you
use. For example, extreme sports advocates may be looking for a different web experience
than someone seeking health care information. Determine how much time your audience
spends on a given page. Getting an average can help you decide the length of your
streamed sound files. How will they be using your site? Intense gamers may be bent
on immersing themselves in a site while news hounds might want to just grab headlines
and move on.
Bandwidth limitations. Determine your limitations
before you begin the sound design process. What types of delivery machine and platform
are typically used by your target audience? Working with bandwidth limitations requires
a thorough understanding of your output medium and target platform.
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Flash animations, PowerPoint presentations, or multimedia CD-ROMs are great tools
that can help you get your message across to potential customers, even when you
can't be there in person... but if your presentation doesn't "speak" to your audience,
you've only given them half the picture!
National broadcast-quality voice talent, along with a compelling musical background,
can convey your message much more directly than text, pictures, and animations alone.
We'll work with you, your advertising agency, copywriter, graphic artist, and/or
multimedia designer in order to develop a script, choose the best music, and make
your multimedia project sound as great as it looks.
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You may contact us directly of course, or you may start your project online
right away.
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